Monday, March 27, 2017

Kerning is King

Okay, the photo they chose doesn’t help. But is their bar name one word or two?
I'm guessing it’s located close to either a hospital or a frat house.

And c'mon, guys: it's li’l, not lil’.

Monday, August 22, 2016


I'm guessing anyone who has ever been struck by lightning doesn't spell it lightening.

Tuesday, March 25, 2014

Cast of Characters


Oddly, that # character isn't called a hash—not in America, anyway. We call it the pound sign, or (with pinky raised) the octothorpe. (The geniuses at Bell Laboratories gave that fancy name when they added it to the telephone keypad, because they didn't know we'd end up pounding on it every time a computer voice commanded, "Please enter your 22-digit identification number, followed by the octothorpe.") We also sometimes call it the number sign, since it's one of only two keys on a phone pad that doesn't have a number on it.

In Europe it is called a hash, probably because they already have a pound sign: £. The name hash has nothing to do with hash—rather it is a distortion of the word hatch, as in cross-hatch. But hatch tag sounds more like a game you'd play on a submarine.

So—I'm glad I could clear all that up.

Easily the most beautiful character is the &. It's name, ampersand, is a mush of the phrase and, per se. The Latin phrase per se means "by itself." The ampersand was originally considered the 27th letter of the alphabet, and all by itself it stood for and.

@TheAtSign: you are formally dubbed ampersat, for no better reason than because we just did.

* is named asterisk, from the Greek asterisksos, or "little star." Isn't that nice? Much nicer than the descriptive name given by computer geeks: splat. If you call it an "asterick" I'll throw my expresso in your face.

Diacritic is not a battle cry of actors. It is an intriguing subset of letters which have been modified to gain bonus meaning or pronunciation. The letter é, for example, is acute, even though I think è is just as cute.

Å dot over a letter is called an overdot. Who knows why. But when a letter naturally has a dot, like i or j, it's called a tittle, a name that makes me titter. There is also a titlo, but no tit-high. A titlo looks like a lightning bolt: , which should strike me for such adolescent comments.

A double-dot över a letter is called an umlaut. It creates a sound only Germans can pronounce—somewhere between im and um and arm—oh, never mind.

The squiggly hook centered under the letter Ç is called a cedilla, and it modifies the sound of the letter. If the squiggly isn't centered, it's a hook right or a hook left. [See Bill Ƈlinton.]

While most characters are easily typed, diacritics usually require finger-twister key combinations, or even awkward HTML substitutions like ± just to more or less get ±.

Or you can do what most people in the United States do: ignore all of them.

Tuesday, January 28, 2014

Prime time

When I first saw print ads featuring a prime when they meant to use an apostrophe, I considered it the sign of another amateur who got his first computer. When a similar gaffe appeared in a Time Magazine ad—it must have cost $30,000—I could imagine how my parents felt when we kids all began growing our hair long like the Beatles. The world was coming to an end.

It’s the typewriter’s fault.

I have a love/hate relationship with typewriters. I still have a classic Underwood on my desk, just because it is such an inspiring mechanical marvel. Modern computers fail to amaze us anymore because we don’t see the magic happening inside. We just take it all for granted. With a typewriter, you can watch every lever and hinge connect finger to page like so much sinew and muscle. It is a miracle of design.

I forgive a typewriter for not having proper punctuation.

There’s only so much room on a typewriter keyboard, and every extra key requires more levers and hinges and angles to strike. There is a lot of double-duty going on. A single prime*, ' , used to denote a foot of measure, was asked to also substitute for an open quote  ‘  mark. And a close quote mark  ’ while you’re at it. Same for the double-prime  "  originally used as shorthand for inches or minutes.

That's not the least of the compromises. Look for yourself: many manual typewriters don’t even have a numeral  1 . Typists were taught to substitute a lowercase  l  (el) instead. (Depending on what font you’re seeing now, those two may look the same!)

Nevertheless, it was a huge improvement over some people’s handwriting. Typing was undeniably faster, and nobody used typewriter text in a $30,000 Time Magazine ad. For that, we’d hire a real typesetter who used real quotation marks. (And real ellipses.)

The problem arose after a whole generation of people were raised using manual typewriters. Then came word processors, and soon after that, computers—all based on the simplified keyboard.

We type compromised characters even though today’s computer fonts contain every correct symbol imaginable. It just takes some nutty, arcane fingerwork to get there. Most people no longer know there is a difference. With all that computer power creating professional quality print, every amateur became a “graphic artist.” 

Today, most word processors make the correction for you, judging by context. They turn your single prime into an apostrophe, your double-prime into open and close “curly quotes.”

Great, right?

Almost. Except now I’m seeing this:

[ forehead slap ]

Now that’s a prime example. Get it?

*Actually, it’s even worse than that. True primes and double-primes lean a bit to the right. They were straightened specifically for the manual typewriter so they could be used on both sides of a word. Ironically, the straight  "  and  '  don’t seem to have existed before the manual typewriter, and thus in the world of typography aren't correct for anything.

Thursday, January 16, 2014

Dot… dot… dot…

So I was thinking… how fast can I introduce improper use of the ellipsis?

Not bad, eh? Just three words in.

Strictly speaking, the ellipse is used to when something is missing or unfinished. Like when I quote “Four score and seven years ago…” and don’t finish the rest of the quote. While many people use it to convey a pause in thought (as in the first line above), that is better done with a long  M-dash. Like:
“So I was thinking—”
“About what?”
“About the ellipse.”
The ellipse is often used to denote a reflective pause, when the writer wants to appear thoughtful… as if dreaming… of another world… where everyone hugs…

Yeah, just don’t do that.

In print, I don’t care if you use dot-dot-dot. People will fuss, but the bottom line with print has always been that if it looks good, it doesn’t matter how you got there.

eBooks and other digital documents present a unique challenge. eBooks don’t have a locked-down font size. Or font. Or page size, for that matter. With the tap of a button, the reader can change your carefully-chosen Minion Pro 10-point-over-15 typesetting and change it to 12-point Helvetica. Boom—the whole book recomposes itself. A word at the end of a line now finds itself in the middle of the next line. Web pages do the same thing: stretch the window, and the text inside it reflows to fill the new space.

That’s not a problem unless you have a habit of using dot-dot-dot for your ellipse. It’s possible that the first two dots will reach the end of a line in an eBook but without room for the third dot, which will wrap to the next line. Like this:
Or when they want to appear thoughtful..
. as if dreaming... of another world...
Yikes. Not good. So while all your snobby typesetting friends argue about how best to present an ellipse, you now have a practical reason to use the proper ellipse character in digital documents.

It usually looks the best anyway. Dot-dot-dot worked on a typewriter because the period had enough space on either side. Today’s word-processors have skinny little periods that nuzzle far too close together:

Many word-processors now will make the substitution automatically. You type dot-dot-dot, you get a real ellipse. To make the example above, I had to go through three different software programs to find one that wouldn’t auto-correct my example. Sheesh.

Now here is where I shall attract the wrath of snobby typesetters everywhere. [helmet on, chinstrap secure] Leave a space after your ellipse character in digital drafts. Some display devices consider the ellipse a regular character, and thus two words joined by an ellipse become one really long word. That’s a problem when your paragraph is eventually justified (flush to both left and right margins). Devices add a little extra space to word spaces to push a line to the right margin. If there aren’t many spaces (because of long words) the effect is magnified. When it reaches its limits, the device may even start ripping the words themselves apart to reach the margin, like this:

A space after your ellipse allows that long word combination to break cleanly if it needs to.

Some typesetters hate how that looks… a space after an ellipse. I don’t mind it at all, and I’m as fussy as they come. Many style guides even require the space, so you’ll be in good, snobby company.

Tuesday, October 8, 2013

Do You Have To Dash?

So you have a train of thought—you get siderailed—then you get back on track. That's a good time to use a dash. To make it you just type two hyphens--

Ooohhhh, no you don't.

A hyphen is a hyphen. Find it between the 0 and the = on your keyboard. It's used to hyphenate. Hyphenated words, like jack-ass. Or to create compound adjectives, like that hyphen-obsessed Campbell guy.

Don't use a hyphen when you mean a dash. Your text will look empty at best, and vague at worst - like this. A double-hyphen--that's just double-wrong.

Instead, put both your hands to work and type a real dash. Choose from two:
  • The M-dash looks like this . It's so named because it's usually about the width of a capital M. Or imagine a square that's as wide as your font is tall.  
  • The N-dash  guess why it's called that – is a little narrower, about half the width of an M.

Choose your weapon

When you want a dash, here's a rare gift from the snobby typographical world: either choice is acceptable. [Gasp!] But before you go dancing naked in the streets, let me add one sniff of snobbery: the N-dash always has a space before and after itlike this. The M-dash never has spacesuse it like this. An M-dash with spaces around it creates way too much division — see what I mean?

Beyond that, you can choose which you like better.

No wait—not quite. Be consistent. Pick a team. Be an Emmie or an Ennie.

In the US, the M-dash is far more common. Europe is more likely to use the N-dash.

How to make a mad dash

On a Mac: create an M-dash using shift +option + - . For the N-dash, select option - .

On a PC: the M-dash is found at control + alt + - . If that doesn't work, try alt + 0151. For the N-dash use alt + - . If that doesn't work, try alt + 0150.  If you want to make it easy on yourself, you can type the lazy way with a space-dash-space, then do a search-and-replace through your final draft to get the proper dash you want. Software often includes these in a "Special Characters" choice under the <Edit> menu.

Just like that, you're legit!

Another use for the N-dash: it's the proper choice for a range of numbers, like from 100–200.

More digression: M and N are typographical measurements that are relative to the font being used. That is, each gets bigger or smaller as the type does. So there's also an M-space, which is really fat, and an N-space, which is half as wide, but noticeably bigger than a standard space.

For the type geek, there's also a minus sign in your arsenal. It sits a little higher than a dash, so it aligns better with digits. Here are dashes: 1–2–3–4–5 vs minus signs: 1−2−3−4−5.

Now you can dash off, knowing you're doing it right. And it's suddenly going to bug you when other people don't.

Welcome to being a type snob.